How to Start Snapchat Marketing Strategy for Beginners in 2025

Boost brand visibility with a smart Snapchat marketing strategy engage younger audiences, share stories, and drive results with creative content.

As the digital landscape continues to evolve, Snapchat marketing strategy remains a powerful platform for brands targeting younger audiences. In 2025, Snapchat boasts over 750 million monthly active users, with the majority of them between the ages of 13 and 34.

This makes it an ideal platform for businesses looking to connect with Gen Z and Millennials in a fun, authentic, and interactive way.

If you’re new of Snapchat marketing strategy and wondering how to start using it for marketing, this step-by-step guide is designed for beginners who want to build an effective Snapchat marketing strategy in 2025.

Step-by-Step Guide to Snapchat Marketing for Beginners

Understand How Snapchat Works

Before launching a campaign, you must understand the unique nature of Snapchat. It’s a visual-first platform that focuses on real-time content.

The main features include:

• Snaps (photos/videos sent to friends or followers)

• Stories (content viewable for 24 hours)

• Spotlight (Snapchat’s answer to TikTok-style content)

• Discover (publisher content and ads)

• Lenses and Filters (AR-based engagement tools)

• Snapchat Ads (for paid promotions)

Snapchat emphasizes authenticity and immediacy, so businesses must adopt a casual, real-time tone when engaging users.

Set Up a Snapchat Business Account

To run ads or access insights, you need a Snapchat Business Account:

• Visit Snapchat Ads Manager

• Sign up using your business details

Set up your Public Profile for Business, which includes:

• Business name

• Profile image/logo

• Bio and website link

• Highlights section for evergreen content

A Public Profile allows users to follow your brand, view your stories, and interact with your content regularly.

Define Your Target Audience

Knowing your audience is essential. Snapchat is most popular among:

1. Teenagers and young adults (13–34)
2. Tech-savvy and mobile-first users
3. Consumers who prefer real-time, visual content

Identify key demographics, interests, and behaviors. Use Snapchat’s Audience Insights tool to research trends and compare audience data.

Create a Content Plan

Snapchat thrives on short-form, authentic, and fun content. Your content plan should include:

• Behind-the-scenes looks

• Product teasers or launches

• Customer stories or reviews

• Daily tips or quick tutorials

• Interactive polls, questions, or quizzes

• Limited-time offers or flash sales

Plan your Stories like mini campaigns, using text overlays, stickers, filters, and music to enhance engagement.

Leverage Snapchat Lenses and Filters

Lenses and filters are Snapchat’s augmented reality (AR) tools. They let users engage with your brand in playful, immersive ways.

• Filters are static overlays (e.g., location tags, brand logos)

• Lenses use AR to animate users’ faces or environments

You can create branded filters and lenses using Snapchat’s Lens Studio. These are particularly effective for events, product launches, or awareness campaigns.

Be Consistent with Posting Stories

Stories are the backbone of Snapchat marketing. They appear at the top of your followers’ feed and remain live for 24 hours.

Best practices:

1. Post at least once per day
2. Use vertical format (9:16) for all snaps
3. Include call-to-actions (CTAs) like “Swipe up,” “Shop now,” or “Learn more”
4. Keep the tone fun and casual
5. Consistency builds brand recognition and keeps your audience engaged.

Run Targeted Snapchat Ads

Snapchat’s ad platform is beginner-friendly and offers various formats:

• Snap Ads (Full-screen video ads with swipe-up links)

• Story Ads (branded stories in Discover feed)

• Collection Ads (multiple product images)

• AR Lenses Ads

• Commercials (non-skippable 6-second videos)

• Use the Ads Manager to track performance and refine your targeting.

Collaborate with Influencers or Creators

Snapchat influencers, also known as Snap Stars, can amplify your reach. Partner with creators whose followers align with your brand.

Look for influencers who:

• Have a strong following in your niche

• Create authentic, engaging content

• Are open to co-branded campaigns

You can also invite them to take over your account for a day or feature them in your Stories.

Pros and Cons

Pros of Snapchat Marketing Strategy

1. High engagement among Gen Z and Millennials
2. Unique AR experiences with Lenses and Filters
3. Real-time storytelling builds trust
4. Less competition than Facebook or Instagram
5. Affordable ad options for beginners
6. Strong brand recall with visual content

Cons of Snapchat Marketing Strategy

• Limited audience reach outside younger demographics

• Requires frequent, real-time content creation

• No permanent feed—content disappears

• Harder to measure long-term ROI

• Not ideal for formal or B2B businesses

FAQ’s of Snapchat Marketing Strategy

Is Snapchat still relevant for businesses in 2025?

Snapchat’s engagement remains strong in 2025.

How do I get followers on Snapchat?

Engage users through contests, collaborations, and quality content.

What is Snapchat marketing in 2025?

Snapchat marketing involves using the Snapchat platform to promote your brand, products, or services through features like Stories, Spotlight, Discovery ads, filters, and direct messaging to reach a younger, mobile-focused audience.

How do I set up a Snapchat Business account in 2025?

Go to Snapchat Ads Manager, create a business account, and set up your profile. This gives access to ad tools, analytics, and campaign creation features tailored for marketing.

What are the key features used for Snapchat marketing?

• Key features include:

• Snapchat Stories

• Spotlight (short-form videos)

• Filters and Lenses

• Geofilters

• Chat and Snap Ads

Discover content for brand channels

What type of businesses can benefit from Snapchat marketing?

Snapchat works well for lifestyle, fashion, entertainment, food, beauty, travel, and tech brands—especially those targeting audiences aged 13–34.

What kind of content should I post on Snapchat?

Post behind-the-scenes footage, product demos, limited-time offers, user-generated content, tutorials, Q&As, and fun, authentic moments that connect with your audience.

How often should beginners post on Snapchat?

Aim to post at least once a day to keep your brand visible. Use Stories for daily updates and Spotlight for trending short videos to gain organic reach.

How can I use geofilters for local marketing?

Design custom geofilters that appear for users in specific locations—great for events, store promotions, or targeting local audiences with personalized branding.

Is Snapchat good for driving sales or just brand awareness?

Snapchat can do both. While it excels at building brand awareness, features like swipe-up links, product catalogs, and Snap Ads help drive website visits, app installs, and purchases.

How do I measure the success of my Snapchat marketing strategy?

Use Snapchat Ads Manager to track metrics like:

1. Views and story completions
2. Swipe-ups and click-throughs
3. Engagement rate
4. Ad spend ROI
5. Conversions and installs (if applicable)

Can I schedule Snapchat posts in advance?

Snapchat does not natively support post scheduling, but you can use third-party tools like Snap Publisher (for ads) or plan manually with a content calendar.

How do I grow my Snapchat following as a beginner?

Promote your Snapcode on other platforms, collaborate with influencers, cross-promote on Instagram or TikTok, and offer exclusive content or discounts to Snapchat followers.

What mistakes should beginners avoid in Snapchat marketing?

Avoid:

• Inconsistent posting

• Ignoring audience feedback

• Overly polished or scripted content

• Not using analytics

• Forgetting to add calls to action (CTAs)

How can beginners create engaging Snapchat content on a budget?

Use your smartphone to record authentic content, leverage free design tools like Canva for filters, and encourage user-generated content to boost engagement without high production costs.

Conclusion of Snapchat Marketing Strategy

Starting a Snapchat marketing strategy in 2025 offers beginners a unique and powerful way to connect with younger, mobile-first audiences through real-time, authentic content.

With features like Stories, Spotlight, AR Lenses, and Geofilters, Snapchat allows small businesses and creators to engage users in a fun and interactive environment.

To get started, it’s important to define your goals, understand your target audience, and create a consistent posting schedule.

Focus on creating raw, behind-the-scenes content, leverage user-generated content, and experiment with paid ads to expand your reach.

Most importantly, use Snapchat’s built-in analytics tools to measure performance and refine your strategy over time.